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Brussels, 12 December 2024 - Dstny, the Belgian technology company that has become a European innovator and developer of cloud-based business communication solutions, has appointed Vladan Petrovic as Chief People Experience Officer for the Dstny Group. Vladan brings over 20 years of experience in managing business and HR transformations across international industries. In his new role, he will be part of and collaborate with the executive management team to further enhance Dstny’s diverse, open, and inclusive corporate culture and build a robust organizational structure to support future growth.

Vladan Petrovic holds a Master’s degree in Business Administration and Economics from the University of Belgrade. He has extensive experience in strategic HR and business transformation, having worked in FMCG, Banking, Big 4 Consulting, and the technology sector. Since 2018, he led Global HR Operations at a leading IT consultancy, where he successfully guided the people division through mergers and acquisitions, helping the organization become a high-performing global leader.

"New technologies transform everything - from daily routines to global challenges - and that’s what drives my passion for technology and innovation. I strongly believe in the potential to enrich lives through technology and that is why I am thrilled to join the innovative and fast-growing Dstny Group. My focus will be on continuing to strengthen Dstny’s authentic, people-centered culture and boost our international presence. Dstny has a very inclusive culture with a people-first leadership approach. This will be essential for success and will allow us to be successful across the globe", explains Vladan.

"To support Dstny’s ambitious growth, we will launch a Leadership Program to equip teams with the skills and tools needed to meet future challenges. Through our Centers of Excellence, we’ll share expertise on leadership, culture, and transformation across our global teams, ensuring we’re building a solid foundation for sustained success", he concludes.

Daan De Wever, CEO Dstny Group, comments: "We are very pleased to welcome Vladan to the Dstny Group. Under his leadership, we are confident in our ability to further develop Dstny as a people-first company where innovation and strong leadership go hand in hand to support our continued growth."

About Dstny

Dstny is a leading European provider of cloud-based business communication solutions, serving companies directly as well as through partners and service providers. The company simplifies daily operations for more than 3.5 million users with interactive communication tools delivered as-a-service, connecting employees and customers across all communication channels (voice, video, chat, and more).

Dstny’s tools are mobile-first, locally adaptable, user-friendly, and easy to integrate. By combining innovative technology with strong relationships with partners and local teams, Dstny delivers exceptional user experiences and makes cutting-edge solutions accessible to businesses across Europe.

Headquartered in Zaventem, Dstny employs over 1,000 people in seven European countries (Belgium, Netherlands, France, Germany, Sweden, Denmark, and the UK).